Home › Resources › Business › Sales and marketing

SWOT analysis - look before you market

It is one thing to be aware of all the things you should be doing; it is another to find the time to do them!

You might find a SWOT analysis helps you prioritise your tasks:

  • Strengths - What things are you really good at and how can you make the most of them?
  • Weaknesses - What things find their way to the bottom of your "To Do" list every day?
  • Opportunities - What are the main opportunities for developing your business in the future?
  • Threats - What are the things beyond your control such as increased competition that could threaten your business?

SWOT analyses are useful for two reasons:

  1. They force you to spend some time thinking about the issues facing your business
  2. They provide a framework for prioritising issues so that you can make the best use of your limited time

McKenzies is registered to carry on audit work in the UK and is regulated for a range of investment business activities by the Institute of Chartered Accountants in England and Wales. A list of partners’ names is open to inspection at 14-16 Station Road West, Oxted, Surrey RH8 9EP. Copyright © McKenzies. All rights reserved.